Yesterday a beauty brand had probably the biggest f-up of the day…

They sent out this:

Nearly an hour after the tweet was originally posted, it was still up, with no explanation or apology from the site.

It was really awkward. The internet were not impressed.

Oprah Winfrey’s best friend Gayle King Instagrammed a photo of Oprah looking at the Total Beauty tweet in disbelief.

The site issued an apology two hours after the original tweet.

The company totally redeemed themselves though!