Kimberley Crossman, New Zealand’s favourite blonde, has been picked to play Nicky, one of the main characters on E!’s new digital series Hashtaggers.

Crossman, best known for her role as Sophie McKay on Kiwi soap Shortland Street, has been based mostly in Los Angeles since leaving the set.

Hashtaggers, E!’s first scripted digital series, provides a comical glimpse into the lives of an awkward group of four people who work at a social media agency for celebrities, or so says the show’s press blurb.